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  • 🟦v2.0
    • πŸ‘‹Introduction
    • Front Office
      • Front interface structure
      • Log in & Register
      • Homepage
        • Vendor Homepage
        • Customer Homepage
        • Homepage (User search feature)
        • AI Search Assistant
      • Rendering types
        • Commoditized Rendering types
          • Listing Deposit (All rendering types)
          • Time Based
            • Create a Listing (Time Based)
            • Edit a Listing (Time Based)
            • Show a Listing (Time Based)
            • Book a Service (Time Based)
          • Seat Based
            • Create a Listing (Seat Based)
            • Edit a Listing (Seat-Based)
            • Show a Listing (Seat-Based)
            • Book a Listing (Seat-Based)
          • Flat Rate
            • Create a Listing (Flat Rate)
            • Edit a Listing (Flat-Rate)
            • Show a Listing (Flat Rate)
            • Book a Listing (Flat Rate)
        • Uncommoditized Rendering types
          • Request for Proposal (RFP)
            • Create a Request for Proposal (RFP)
              • RFP Assistant
            • RFP page (RFP)
            • Bid proposals (RFP)
      • Listing details supported by AI
      • Platform Subscriptions
      • Quote requests (Quote)
      • Upgrades management
      • Discount Coupons
      • Search result pages
        • Listings search results page (Time-Based mode)
        • Listings search results page per category (All Rendering types)
        • Users search results page (User search feature)
        • Listing Alert management (Listing Alert mode)
        • Listings search results page
      • Favorite page
      • Profile pages
        • Profile page (Time-Based mode)
      • Content page
      • Users onboarding page
      • Contact page
    • Dashboards
      • User dashboard structure pages
      • User KPI - Homepage
        • User KPI (Time-Based, Seat-Based, Flat-Rate, RFC)
        • User KPI (RFP bundle)
      • Messages dashboard
      • Quotes dashboard (Quote feature)
      • Bids dashboard (RFP rendering type)
      • Request for proposals dashboard (RFP rendering type)
      • Bookings dashboard
        • Bookings dashboard (Time-Based rendering type)
        • Mediation management dashboard (Mediation feature)
        • Bookings dashboard (Subscription)
      • Listings dashboard
      • Platform Subscriptions
      • Payments dashboard
        • Payments dashboard (Time-Based rendering type)
        • Invoices (Flat-Rate rendering type)
      • Reviews dashboard
      • User profile dashboard
        • User profile dashboard (All rendering types)
        • User profile dashboard (User search feature)
    • SuperAdmin
      • Accessing the Backoffice
      • Navigating the Backoffice
      • Platform KPI - Homepage
      • Listings
        • Viewing and managing listings
        • Listings categories management
        • Listings attribute management
      • Coupon
      • Mediation
      • Bookings
        • Bookings management
        • Bids management
        • Quotes Management
        • Payments management
        • Reviews management
      • Users
        • Viewing and managing users
        • User categories management
        • User attributes management
        • Users messages management
        • Contact management
      • Platform Subscriptions
        • Plans
        • Subscriptions
      • Access rights
        • Administrators management
        • Rights management
        • Roles management
      • Contents
        • Header menus
        • Footer menus
        • Pages
          • Guide: manage a page's slug
          • Guide: add contents to internal pages
        • Interface texts
        • Messages to users (Notifications)
      • Configurations
        • Preset
        • Webhook
        • Commands
        • Features
          • Artificial Intelligence Features
            • AI Settings
            • AI Patterns Feature
            • AI Search Assistant Configurations
            • Vendor Matching Configuration
            • RFP Assistant Configuration
            • Rendering Type Auto Suggestion
      • Setting up Third Party API accounts
      • OAuth
      • Service templates management
        • Service templates (Flat-Rate rendering type)
        • Subscription service templates (Flat-Rate rendering type)
      • Settings
        • Home Page Media
        • Home Page Setup
    • Core Concepts
      • Time-Based rendering type
      • Flat-Rate rendering type
        • Subscription
      • Seat-Based Rendering type
        • Stock Feature
      • Request for proposal bundle (RFP)
      • Quote Feature
      • Platform Subscription
      • User search feature
      • Calendar Sync feature
      • Mediation feature
      • Typesense feature
      • Listing Alert feature
      • Upgrades feature
      • Coupon Feature
      • SMS Feature
      • Listing Search Advanced Feature
      • Recaptcha Feature
      • Payment Service Provider features (PSP)
        • Stripe bundle (PSP) - Business rules
          • Dashboard Stripe - Subscription Feature
        • Mangopay bundle (PSP) - Business rules
          • Dashboard Mangopay - Subscription Feature
          • Bank Wire Transfer Payment (Banking Alias) / RFP rendering type (Request for Proposal)
      • Search Engine Optimization (SEO)
      • Maildev
      • Audit
      • General Data Protection Regulation (GDPR)
      • Google Tools
      • Users Onboarding
    • Glossary
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Β© Second SAS

On this page
  • Why
  • The meta title and description
  • Sitemaps
  • Page URLs
  • Page structure

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  1. v2.0
  2. Core Concepts

Search Engine Optimization (SEO)

Improve the visibility/position of a website as a top result of a search

PreviousBank Wire Transfer Payment (Banking Alias) / RFP rendering type (Request for Proposal)NextMaildev

Last updated 11 months ago

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Why

SEO (Search Engine Optimization) is a set of techniques that can be implemented to improve the visibility/position of a website as a top result of a search, on the search engine result page (SERP).

It is also called natural referencing.

We will focus on the techniques that Second has for you to use.

These techniques are :

  • The meta title and description

  • Sitemaps

  • Page URLs

  • Page structure

Note: The content of the marketplace can be optimized too, by :

  • Creating optimized content pages

  • Using the correct words for translations

The meta title and description

The meta titles on second are divided as follows:

  • an editable text by the administrator

  • + a dynamic text managed by Second

  • + the name of the platform preceded by a dash.

Editable text can be modified by the administrator from the SBO in the Interface texts section in the Content menu.

The dynamic part of meta titles is managed by Second and will be applied on 3 pages:

  • In the search results page: current results page number

  • In the listing page: title, city, via its address, and base price coupled with the time unit. In some configurations (e.g. RFC), there are no addresses in the meta title.

  • The name of the platform can be modified via the configuration parameter cocorico_shop.site_name. It is accessible from the SBO in the β€œConfig” menu in β€œOther”.

The meta description is a free text field editable by the administrator.

Note:

  • In the listing pages, meta descriptions should appear at the top of the listing description

Sitemaps

Sitemaps is an XML file located in the root directory of your domain and containing the global architecture of a website.

It generally contains all the URLs of a site and additional information such as the last update date or the importance of a page.

The purpose of a sitemap is to allow search engines to reference all pages of your site and the dates of content updates.

Access to the sitemaps

Access Second platform sitemaps by adding, after the domain name, /sitemap.xml.

It will display a list of sitemaps that will each reference certain pages.

This operation is useful to overcome the file size limitations of search engines.

There are 4 sitemaps in the Second technology:

  • The default sitemap will reference the following pages:

    • Homepage

    • Content pages

    • Login

    • Contact

    • Deposit listing page

  • The Categories sitemap will list all category pages of the platform.

  • The Listings sitemap will reference all the listings pages of the platform.

  • The Users sitemap will reference all the user profile pages of the platform.

The sitemap can be generated from the SBO: menu β€œOther” > β€œCommands” > command β€œ: platform:sitemap:generate”.

Although the sitemap is dynamic automatically includes each new page or modification, it is possible to force an update through this command (this is especially useful when a language is added or removed from the platform).

Page URLs

The URLs are constructed as follows: Domain_name/lang/path/dynamic_path.

The language will depend on the languages offered on the platform.

These languages can be modified in the SBO > Other > Features > Platform Configuration > Locales.

Each language has its own iso code used in the URL.

(E.g. a platform in English will be β€œen” and β€œfr” for French)

URL modification

On Second the administrator can change the default URLs that have been set on the platform.

Access: β€œContent” > β€œInterface texts” > Search the word β€œroutes” to access all URLs which can be edited.

By doing, so the system will only change the URL of the concerned pages.

However, the system will not automatically change the related URLs on the other platform pages.

This can result in a 404 error.

Page structure

Each page’s code structure respects SEO best practices.

Breadcrumbs indicate the path to the page you're on.

Breadcrumbs will help users and search engines to navigate and understand the site structure.

Breadcrumbs can be changed by the administrator through: β€œContent”>β€œInterface texts”.

By searching the word β€œbreadcrumbs” the administrator will find all of the breadcrumbs he can change.

🟦
Why
The meta title and description
Sitemaps
Access to the sitemaps
Page URLs
URL modification
Page structure