Guide: manage a page's slug

Platform administrators can modify the slug of internal pages, which they can also link to the platform’s header and/or footer menu. This article explains what they are, how to manage them and it prov

Platform administrators can modify the slug of all internal pages included in the header menu and/or footer. However, the slug for the links at the very bottom of the pages which refer to ‘Legal notices’, ‘Privacy Policy’ and ‘Terms and Conditions' cannot be modified, as it will affect the pages' display. These slugs should be:

• Legal notices: legal-notices

• Privacy Policy: GDPR

• Terms and Conditions: terms-of-use

What is a slug?

The slug is the part at the end of a page's URL and it refers to the specific content of the page, so it could be said that it describes and identifies it. Below you can find an example for the page "How it works" which can be found at the end of this article.

Figure 1

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Why is it important?

Optimizing your pages' slug will improve your SEO, as it helps both users and search engines identify the content of your pages, therefore impacting the ranking process for search engine results pages (SERP).

How to optimize your slugs?

1. Include keywords

Keywords included in the slug will help search engines understand which keywords will be ranked for the platform's pages and they will also be visible in the SERPs for everyone searching the web to see. Select words that are descriptive and avoid confusion.

Keep the slug easy to understand.

1. Avoid stopping keywords

Words that do not add value or help identify a page should be avoided as much as possible. Some examples of these are: the, of, a, on, in and is.

Keep the slug clear.

1. Make it short

Avoid heavy slugs and people will be able to understand them better and faster. Additionally, search engines will try to match what the users are searching for with the pages' slugs to index and rank results. This will not necessarily make the pages rank higher than others but it can create a small advantage.

Keep your slug short.

1. Check the format

Separate words with hyphens “- “ and, if possible, avoid using characters other than letters a-z and numbers. Also, use only lowercase letters.

Keep the slug clean.

How to modify your page’s slug in the SBO

The slug can be modified by accessing SBO > Content > Pages

Figure 3

In order to apply the changes correctly you also need to access SBO > Content > Interface Texts and modify the correspondent parameter’s slug to the same selected on the page.

Figure 4

In addition to it, make sure to click on the button “Clear cache” on the top right of your screen to see the changes.