Platform KPI - Homepage

Understanding and displaying KPIs in service multi-vendor eCommerce

Path: SBO

• Definition

• List of KPIs on the Homepage

• Understand the Homepage

  • Classic KPI blocks

  • Tops KPI blocks

  • Filter date

    • Date range per default

    • Buttons filter

    • Date time picker

  • Differential values

    • Differential values based on a single day in the date filters

    • Differential values based on a date range with different start and end date

  • Listings filter

  • List of the Classic KPI

    • Collected fees from askers

    • Collected fees from offerors

    • Exchange volume

    • Published listing

    • Listing views

    • New users

    • Average booking duration

    • Number of bookings

    • Accepted bookings

    • Declined bookings

    • Expired bookings

    • Canceled bookings

    • Booking requests

    • Offerer ratio

  • Tops list

    • Most expiring offerer

    • Most refusing offerer

    • Most accepting offerer

    • Most searched places

    • Most searched categories

• Update the Homepage

• Related resources

Definition

The homepage works as a dashboard where the operator can observe and compute the KPIs of the platform.

The Key Performance Indicator is a quantifiable measure of performance over time for a specific objective. KPIs provide targets for teams to shoot for, milestones to gauge progress, and insights that help the organization make better decisions.

WHO CAN USE THIS FEATURE?

Logged super-administrators and administrators, can use this feature.

List of KPIs on the Homepage

Second displays a set of KPIs that are specific to service marketplaces and based on industry leaders reports. These exhaustive list of KPIs are always displayed on the interface, and cannot be altered. If needed, additional KPIs can be monitored outside the platform.

Understand the Homepage

Classic KPI blocks

On the homepage, we can see several KPI blocks (figure 1). Each of them is composed of :

1. a value (based on the date range selected in filters)

2. a differential (comparison between the current value based on the date range selected in the filters and the value for the previous date range)

3. a title.

Figure 1

A chart can be displayed to observe the progression of a given KPI. To do so, click the dedicated icon (figure 1) within the KPI block, and a pop-up (figure 2) will appear.

Figure 2

Tops KPI blocks

The “TOPS” section (figure 3) is a series of selected KPIs about the top 10 values based on a focused goal.

Figure 3

Filter date

Date range per default

Every time the SBO Homepage is accessed, the default date range is applied to display KPIs until a specific date range is specified.

The KPI displayed with these settings will be valued from the first recorded data until today.

Buttons filter

With the filter block (figure 4), the user can choose to see KPIs and top lists for:

Figure 4

• The current month with the button “This month” (figure 4.1)

  • Took the first day of the month and the actual day you are in the month.

    • i.e: Today we are the 13 September 2021, the dates will be: 01 September 2021 to 13 September 2021.

• The Current week with the button “This week” (figure 4.1)

  • Took the first day of the current week until the current day of the week.

    • i.e It is from Monday to the current day of the week.

• The Current day with the button “Today” (figure 4.1)

Figure 4.1

Date time picker

With the date time picker (figure 4.2), the KPIs can be filtered by a date range. The user has to fill in the starting date and the ending date for the desired period.

Apply the dates by clicking “Show” (figure 4.2).

Figure 4.2

Specific day

User case: KPIs displayed are based on the data saved for the chosen day.

Date Range

User case: KPIs displayed are based on the data saved during the chosen date range.

Differential values

Provide platform’s progress over time

Each KPI block can display a differential value (figure 5).

The differential only concerns the classic KPI blocks and not the “Top list” blocks.

The differential is always based on the previous date range in the date filters.

Figure 5

There are two ways to display differential values:

1. Based on the same start and end date in the date filters.

2. Based on a date range with different start and end date

Differential values based on a single day in the date filters

User case: The super-administrator or administrator, selects a single day in the date filter.

The differential value display will be based on the selected date, it will compare the T date and T-1 date. The differential will be displayed in percent (or value when it is impossible to display a percent).

Differential values based on a date range with different start and end date

User case: The super-administrator or administrator, selects a date range in the date filter.

The differential value display will be based on the selected date range. It will compare the values ​​from the date range to the previous date range based according to the filter’s entries.

Listings filter

The KPIs can be displayed according to one or more listings thanks to the listing filter (figure 6)

Figure 6

By clicking on it, it will display a list of all listings of the platform (figure 7), you can select one or multiple listings in the filter.

Figure 7

The KPI value displayed, the graphics and the differentials are based on the value saved for the selected listing(s).

If there is no chosen listing, KPI, graphics, and differentials are based on all listings.

List of the Classic KPI

Collected fees from askers

The sum of all collected fees from askers

Figure 8

Collected fees from offerers

The sum of all collected fees from offerers

Figure 9

Exchange volume

This is the usually called “GMV” of the platform. It is the sum of all bookings made including the collected fees.

Figure 10

Published listing

Number of published listing

Only the listing with the “Published” status will be counted

Figure 11

Listing views

The number of times a listing details page was viewed.

By default, this KPI includes all views of all listings but can be modified by selecting one or more listings through the listing filter.

Figure 12

New users

Number of users registrations

FIgure 13

Average booking duration

How long does a booking last on average (in the current time unit)

Figure 14

Number of bookings

Total number of bookings made by the platform

All booking statuses are included

Figure 15

Accepted bookings

Total number of accepted bookings

FIgure 16

Declined bookings

Total number of declined bookings

Figure 17

Expired bookings

Total number of expired bookings

FIre 18

Cancelled bookings

Total number of cancelled bookings

A booking cancelled is a booking request pending OR a booking paid that is cancelled by the asker

Figure 19

Booking requests

Number of booking requests

Figure 20

Offerer ratio

How much of the user base has at least one published listing.

Figure 21

Tops list

Most expiring offerer

The top 10 offerors who let booking requests expire

Figure 21

Most refusing offerer

The top 10 offerors who refused the most booking requests

Figure 22

Most accepting offerer

The top 10 offerors who accepted the most booking requests

Figure 22

Most searched places

The 10 most searched locations from the front-end search bar

Figure 23

Most searched categories

The 10 categories that were most searched by users through the front-end search bar

Figure 24

Update the Homepage

The values of KPIs are automatically updated. When an action is performed on the platform the values are promptly updated.

No manual update is required and therefore there is no option to do so.

Related resources

No related resources